by DAE_Admin | Apr 7, 2022 | Insight, Top Tips
We’ve got a lot of experience in the team here at Direct Affinity Europe and we decided to lock some of it in a padded cell (or recording studio to give it its correct name) for a few hours to see what would happen. Well this is the result… Our first...
by DAE_Admin | Mar 8, 2022 | Industry News, Insight
Yesterday was National Franchise Dealers Association (NFDA) survey results day and far from being an obscure and arcane undertaking, of little interest to anyone not immediately associated with automotive retail, it’s actual a really good barometer of consumer...
by DAE_Admin | Mar 3, 2022 | Insight
Given everything going on in the world at the moment – sometimes we need a bit of a distraction. So here’s a picture of a set of unusual place mats… This set of Volkswagen place settings (why?) were given out on a press junket to a car journalist in...
by DAE_Admin | Feb 18, 2022 | Insight, Top Tips
This classic Jaguar XJ6 advert from 1969 seems remarkably prescient and timely given the current issues that many of our clients are facing with stock shortages and long lead times. On one hand it goes to show that these sort of problems and challenges are nothing new...
by DAE_Admin | Jan 17, 2022 | Industry News, Insight
As 2022 gets into its stride there are lots of theories about what’ll happen next with the economy, inflation, Covid, semi-conductors and all of those other numerous headwinds that dent consumer confidence. They are all going to play a part, but to what degree and in...
by DAE_Admin | Jan 4, 2022 | Industry News, Insight
Happy New Year! Before we look forward, it’s always useful to take a backwards glance at 2021’s winners and losers in the sales stakes. The Autocar piece here is well worth a read and highlights just what a challenging year it was for each and every brand,...
