We’re Building On Our Market-Leading Position By Getting Ahead Of The Game Where It Matters
The Right Conversations, With The Right People, At The Right Time
The Direct Affinity Approach
Systems and service must go hand in hand for a truly effective solution and that’s why we pride ourselves on the team we’ve assembled.
From strategy to execution, the DIRECT AFFINITY EUROPE LINE-UP is made up of individuals with a diverse but complementary array of skills and attributes, all united by a passion for the customer journey and “doing the right thing for the consumer”.
We also take seriously our responsibility in being an extension of our clients’ customer-facing teams and understand how critical it is to have the right people in place. They say you can’t train for attitude and we’d agree…
Meet The Leadership Team
Out of school, apart from the family, it’s all about Everton FC. The high point? Seeing this Holy Trinity win the championship over 50 years ago!
Phil is driven by a desire to add value and exceed customer expectations. He has been providing consumer-focused services since he cut his teeth with a North American Finance House way back in the mid-1980s.
He blends both sales and operational expertise to provide objective analysis for clients, to help them maximise their business opportunities. He asks questions, listens with an intent to understand, and builds teams that provide best-in-class solutions.
Phil is also not afraid to pioneer new ideas. The hugely successful relocation of our Outsourced BDC services from the UK to Tenerife is a testament to that. He saw the customer service opportunities that could be derived from the fantastic employee pool of skilled and mature, ex-pat professionals residing on the island.
Away from work, Sam’s happiest trampling over the moorland of East Lancashire.
20 years of automotive experience has given Sam a unique insight into most aspects of the industry and he’s able to use that experience to support and advise our clients. Having started as a sales executive, he moved through retail management positions before taking central roles on the executive board of UK Car Group.
Sam has worked with Direct Affinity for over 8 years in a client-facing capacity, planning and managing the delivery of our full range of services. He’s harnessed his passion for the sector to deliver a best-in-class experience for our clients and their customers.
During Steve’s international rugby career – he did his bit to help cement Anglo-Scottish relations.
He started his career in retail sales, then spent 10 years in international automotive consultancy in the US and Europe and most recently 18 years in sales development at board level with Lookers Motor Group. Each role has required adaptability and has allowed Steve to develop a comprehensive but differing skill set and an impressive range of problem-solving capabilities
His move to Direct Affinity Europe allows him to build on this and to focus on his particular passion; opportunity recognition and how to help retailers and brands capitalise on it, through a process of detection, diagnosis and solution deployment.
In his spare time, Paul is an enthusiastic apiarist (bee-keeper) – we had to look it up too!
Head of Systems
Paul has over 35 years of experience in technology. Designing and developing secure high availability technology solutions in the telecoms, defense, finance, and logistics sectors.
He started his career working in the defense sector in Manchester, programming computers the size of an average terraced house, and has worked through the technology revolution of the past 30 years.
Working with the Direct Affinity Europe team, Paul looks to drive technology and innovation within the business leveraging the vast knowledge and experience of the group.
Masochism comes in many forms – for Dan, it’s in the shape of his 32-year-old Jag!
He also has a wealth of advertising experience in the wider automotive and financial services sectors, having worked with leading London agencies for 15 years, before joining his last agency and heading up their automotive division for over a decade.
His move to Direct Affinity Europe allows him to focus on his particular passion; the brand to retailer omnichannel customer journey and how to improve it.
Say Hello To The Tenerife Management Team
Apparently, it’s okay to look but Fiona can get prickly if you touch it – let alone drink it!
Fiona learnt all about customer service the hard way, working her way up in the hospitality sector from receptionist to hotelier and restaurateur, running her thriving business for 26 years jointly with her husband. On moving to Tenerife full time, Fiona joined us in 2017 knowing very little about contact centres or cars but soon found herself enjoying the whole process and being part of a great team. Fiona moved up through the ranks before becoming manager in 2020.
All the gear and no idea!
Trevor has worked for several large organizations including Standard Life, Europcar and the Sixt Rental Motor Group. He has a real passion for better customer service, active listening and problem solving, all skills that stand him in good stead at Direct Affinity Europe. Trevor has been with us for 3 years moving up quickly through the ranks to take on the critical role of training co-ordinator, delivering the high-quality instruction, mentoring and coaching we require, to ensure we can maintain the appropriate standards for our clients, delivered by the most motivated and engaged team possible!
Whoever said that diamonds are a girl’s best friend never owned a dog (let alone two…)
After a holiday to Tenerife Steph loved the weather so much, she decided to leave the UK and her work in supermarket management job to live the ex-pat life here instead.
Joining Direct Affinity Europe in 2017 a number of promotions followed, leading to Steph’s current role covering everything from IT issues, to maintenance, to floor and team training support. I’m not sure where we’d be without Steph!
The other love, apart from my job (obviously)
After years of holidaying on the island Sheena moved to Tenerife in 2008 from Scotland, where she’d enjoyed a career as an Airport security manager (we don’t mess around), so when she joined us in 2017 it was a real change of scene!
Like many of the management team, she moved up quickly through the ranks before being promoted to Training Supervisor. Sheena enjoys her role at Direct Affinity Europe because while very different from her previous career, she still gets a buzz from interacting with and helping people.
This is the mighty Portsmouth FC back in 2008 when we actually used to win games
Finally, The Wider Team
Yearly trips to Wembley with City and Wolves!
Tom reckon’s he doesn’t get up to much out of the office, apart from the Bungee jumping…
As a counter to Phil with his Everton fixation, we had to have at least one Liverpool supporter in the fold.
Usually trying to find somewhere new to explore, and this is one of them.
The kit doesn’t quite fit anymore, but nothing else has changed.
No caption required for this one!
10 out of 10 for surrealism Maria!
Judith: another one of our grape aficionados.
No fear of heights or vigorous exercise.
Part time Martian explorer by the look of this shot.
No cat was harmed in the making of this shot. Really must find out their name.
Walking Dylan the dog in beautiful and arid places.
Family selfie time!
A keen abstract artist; her latest piece titled “two sun loungers and a patio door”
Recruiting our newest employee, and his little one appears to be getting the hang of our systems.
No, me too, absolutely no idea what’s going on here…
Ramona likes nothing better than chillin’ with her fur baby on a Sunday.
When a love of music and creativity collides in the kitchen.
Tenerife’s very own Imelda Marcos impersonator
Loves the arrows! One hundred and eighty.
Mike’s a keen (bordering on fanatical) lycra-ist.
Misses Hot Air Ballooning, it’s not an advisable hobby surrounded by sea and winds.
Bliss, beats and Buddha, makes the soul shudder -apparently…
A long-suffering Boro fan, this is how he feels most weekends as a “Smoggie” supporter.
Vicki’s grand children know her as Nana Ariel because she loves the sea
Sammy really is quite the artist…
No-one takes Gemma on in the “who can hold their breath for longest” game…
It would be boring if we all liked the same thing and at least the roof goes down
Bill’s been with the Tigers through thick and thin (and it’s been more of the latter recently)
I try very hard to hit a small ball with a stick… thank heaven for the 19th hole!
Live life, Laugh plenty and Love those close to you.
You might have a problem getting one of Bill’s beach sculptures back in your hand luggage…
Good friends, good times and good wine, although frankly any wine will do!
In her spare time, Jane enjoys being an Avid crystal (joss stick) collector.
The love of his life (great number plate too).
Scottish sun protection in Tenerife. Either that or the latest installation at the Tate Modern.
Life’s a drag!
A variation on the wine fancier’s theme from Louise here.
A keen fish-scarer in his spare time.
My favourite place to be…
“Go See, Ask Why, Show Respect”
A Strategic Partners To The Automotive Retail Sector
The move has helped further enhance the company’s reputation as not only a trusted service provider but also as a key strategic business partner for many automotive clients.