We are DIRECT AFFINITY Trusted by our customers to look after theirs

Trusted By Our Customers To Look After Theirs

Building on our experience in the Financial Services sector, we first opened our doors in 2012, to provide Call Centre services to UK-based car retailers. We used our learnings to help shape a more structured approach to lead generation campaigns, providing a robust ROI and most importantly a better quality of customer engagement.

And that has been the hallmark of the Direct Affinity way of doing things. We always focus on our customers’ customers to ensure that every contact they have with us is rewarding, useful and engaging. Focusing on quality not quantity has underpinned our success and has seen Direct Affinity deliver enviable market-leading results in the appointment setting arena.

Simple doesn’t mean easy though.

It’s easy to make a claim but to ensure you can deliver on it each and every time takes real precision and requires different solutions. For example, we saw that there was an opportunity to tap into a high quality and skilled pool of talent in enclaves popular with ex-pats. So, in 2016, after a huge amount of research we successfully migrated our entire outsourced Business Development Centre (BDC) to Tenerife. And we haven’t looked back!

The move has helped further enhance the company’s reputation as not only a trusted service provider but also as a key strategic business partner for many automotive clients.

“In 2019 we made the decision to outsource our contact centre activity to Direct Affinity Europe. They are a trusted partner of the group and the work they have undertaken has given us a significant return on our investment. The quality of service is outstanding, the process and systems are seamless and the current results are network-leading on manufacturer KPI’s”

Divisional Director of one of our PLC clients

We Work Harder So You Don’t Have To

They say “a bad workman blames his tools” well even he’d struggle to find fault here. We’ve developed a toolbox that contains everything required to DETECT, DIAGNOSE and DEPLOY solutions to your business issues at any point in the customer journey. All are well-proven drivers of success and all are underpinned by our cutting-edge GENBA software designed for high-volume “always-on” telephony and digital connectivity and transparent tracking and analytics. This is all backed up with our class-leading outsourced BDC in Tenerife and accompanying expert consultancy service.

Browse Our

Tools

Digital Audit

Contact Edge

Loyalty Plus

Re-Engage

Aftersales Plus

Out of Hours Plus

Sales Drive

Our Exciting New Platform, Where Value Is Created

Our depth of industry experience, approach to data, analytics and insight has enabled us to further expand our offering. With our exciting new GENBA Technology platform we’re changing the landscape once again.

The last 12 months have simply seen the ongoing march towards digitization accelerate when it comes to consumer interaction. Customers have more ways than ever before to contact you digitally and more of them have got used to doing so. This is a good thing in terms of more leads and inquiries but it changes the contact handling response ecosystem.

Consumer intolerance to poor responsiveness via the channel of their choosing has been magnified. They’ve interacted with more platforms from more companies than ever before and as a result have seen what can be achieved, as such they’re more discerning and less tolerant of slow, low-quality response.

This is where Direct Affinity Europe comes in. The GENBA platform drives the provision of our service, offering strategic advice and contact solutions right across the Customer Journey, including prospect engagement, customer re-engagement, and pro-active after sales contact.

We’re building on our market-leading position in the appointment generation space by getting ahead of the game where it matters; by ensuring your customers have the right conversations with the right people at the right time, via the right channel.

It’s All About The Three T’s

Technology

At the core of things is our new advanced, software GENBA, our Generator of Business Advantage. This is the engine for our business (and yours) that delivers the right contact, with the right person at the right time.

Team

From strategy to execution, the Direct Affinity Europe line-up is made up of individuals with a diverse but complementary array of skills and attributes, all united by a passion for the customer journey and “doing the right thing for the consumer”.

Discover The Team

Tools

All our tools are well-proven drivers of success and all are underpinned by our cutting-edge GENBA software designed for high-volume “always-on” telephony and digital connectivity and transparent tracking and analytics. This is all backed up with our class-leading outsourced BDC in Tenerife and accompanying expert consultancy service.

A Strategic Partner To The Automotive Retail Sector

At Direct Affinity Europe we’ve long believed that if we’re to add real, strategic value, it’s critical to get closer to our clients’ businesses and the issues they face. We’re trusted by many of our clients to represent their business to their customers, as an integrated part of their team. To do this effectively we live and breathe what they do day in day out.

We understand that sometimes it’s easier to treat the symptom rather than to dig deeper and get to the true cause of the problem, however, to effect deep strategic change you need to get to the heart of the matter; or rather, reach:

“The Place Where Value Is Created”

Slide 3 Years.
20 Million Calls & Contacts.
4 Million Customers Engaged.

How can we help you?

We truly think that our Technology, Team and Tools speak for themselves when assuring effective generation of business advantage – but sometimes that just isn’t enough. If you have a question, get in touch with one of our team today.