As reported in Car Dealer Magazine today, a study by eBay Motors Group highlights importance of a speedy response on all leads. Key findings from a study covering 30,000 enquiries across the eBaymotors platform include:
Over 40 per cent of customers do not phone dealers back within 48 hours of a missed call voicemail
21 per cent of buyers are likely to call another dealer if they don’t get a quick response
Over 90% of the enquiries were proceedable sales enquiries
However what they didn’t cover off was how quick is “quickly”? Worry not though, because with our GENBA technology we can pass on a digital or phone enquiry within a minute (indeed our current record is 23 seconds – “quick” in anyone’s book…)