Our day out at the Henry Ford Academy

Our day out at the Henry Ford Academy

We’ve got some great clients, including Ford UK  and we were delighted to be invited to attend their 2022 Dealer Conference to hear all about their great plans and new products, while also having a chance to catch up with some familiar faces from the Ford Dealer...
No Mr Bond I expect you to drive!

No Mr Bond I expect you to drive!

We’re really pleased to say that Direct Affinity Europe will be taking part in Bangers4Ben 2022, running from the 8th to 11th of October. We’ve just had details of the route and it’s pretty daunting as it winds its way through France into Monaco, with the return leg...
Our survey says….

Our survey says….

Yesterday was National Franchise Dealers Association (NFDA) survey results day and far from being an obscure and arcane undertaking, of little interest to anyone not immediately associated with automotive retail, it’s actual a really good barometer of consumer...
Our five key predictions for 2022

Our five key predictions for 2022

As 2022 gets into its stride there are lots of theories about what’ll happen next with the economy, inflation, Covid, semi-conductors and all of those other numerous headwinds that dent consumer confidence. They are all going to play a part, but to what degree and in...