by Studiowide | Jun 15, 2021 | Insight
“Brand-Standing” or Brand-Critical? Getting the balance right. This piece in Autocar raises some interesting points that have long circulated. We can all recall examples of entering a brand’s new “Retail Concept” and being wowed with the zestiness of the lemons or the...
by Studiowide | Jun 1, 2021 | Insight, Top Tips
Breeding Customer Advocates Within the motor trade, the responsibility of your car sales falls upon your dealership. However, the most important person that actually sells your dealership and your brand are your customers. Customer advocacy is a vital aspect for the...
