by DAE_Admin | Sep 6, 2022 | Industry News, Insight, Top Tips
We’ve not looked at the retail automotive sales picture for a while – let’s face it, the market has been so kinked that there’s little to be learned from a situation where supply was so seriously (and unnaturally restricted). However...
by DAE_Admin | Jun 30, 2022 | Insight, Top Tips
In the late 1990s Volkswagen Retailers never used to have sales, they didn’t need them right up until the point when they did. So what to do? They decided to have a “Sail” instead… For other great ads like this from a time when advertising was...
by DAE_Admin | Apr 7, 2022 | Insight, Top Tips
We’ve got a lot of experience in the team here at Direct Affinity Europe and we decided to lock some of it in a padded cell (or recording studio to give it its correct name) for a few hours to see what would happen. Well this is the result… Our first...
by DAE_Admin | Mar 25, 2022 | Top Tips
Our sales and marketing directors Steve Bainbridge and Dan Pitt were out and about yesterday recording our inaugural podcast “15 minutes around the block”. This is a vehicle, (no pun intended) that takes the back off the watch of automotive retail and...
by DAE_Admin | Feb 18, 2022 | Insight, Top Tips
This classic Jaguar XJ6 advert from 1969 seems remarkably prescient and timely given the current issues that many of our clients are facing with stock shortages and long lead times. On one hand it goes to show that these sort of problems and challenges are nothing new...
by DAE_Admin | Sep 17, 2021 | Industry News, Insight, Top Tips
,“We don’t really want to be speaking to more customers and prospects than we absolutely have to at the moment. What have we got to say to them? We’ve certainly got nothing to sell to them!” We’re pretty sure that these words, (or something like them) will be heard in...
