IT’S GOOD TO TALK

IT’S GOOD TO TALK

“We don’t really want to be speaking to more customers and prospects than we absolutely have to at the moment. What have we got to say to them? We’ve certainly got nothing to sell to them!” We’re pretty sure that these words, (or something like them) will be heard in...
Breeding Customer Advocates

Breeding Customer Advocates

Breeding Customer Advocates Within the motor trade, the responsibility of your car sales falls upon your dealership. However, the most important person that actually sells your dealership and your brand are your customers. Customer advocacy is a vital aspect for the...
Proactive VS Reactive

Proactive VS Reactive

Proactive VS Reactive In principle, if you were to ask anybody, almost all would say that they are proactive over reactive. But in reality, is this really true? The dictionary definition of “proactive actions” is actions that are intended to cause change, rather than...