This classic Jaguar XJ6 advert from 1969 seems remarkably prescient and timely given the current issues that many of our clients are facing with stock shortages and long lead times.

On one hand it goes to show that these sort of problems and challenges are nothing new and on the other, it demonstrates that charm and honesty can play its part in trying to defuse tensions in a situation that could, on the face of it be damaging.

Back in the late 60’s Jaguar chose a press ad to convey their message, we at Direct Affinity Europe believe that it’s voice to voice contact that is key when things could get tense and difficult with customers and clients. There’s an old saying that “People don’t care what you know, until they know that you care” and in our opinion nothing conveys that better than the spoken word.