It’s not rocket science to work out that consumers are happy to defer gratification (ie “wait”) for something if what they’re purchasing is of significant value and the decision to purchase was made after due consideration. Funnily enough car purchases will usually fall into this category, so the research undertaken here by Car Dealer Magazine is probably not surprising. However what is surprising and appears to be overlooked by an increasing number of retailers and manufacturers is that consumers want to be kept informed regularly and most importantly – honestly.
It’s such an easy fix and one of course we’re happy to help with. Give us a buzz!