by DAE_Admin | Aug 17, 2021 | Industry News, Insight
Genba is an incredibly clever technical platform that ensures the right communication with the right person at the right time via the right channel. However explaining exactly what it does (and how it does it) is slightly more complex, which is why we’ve created...
by DAE_Admin | Jul 22, 2021 | Industry News, Insight
Now, a few days after the long-anticipated big-bang that was to be the “end of lockdown”, it appears that it’s not going to be the “big roll-back” we were perhaps hoping for. There are many reasons why, notably the spiralling reported daily case numbers and they’re...
by Studiowide | Jun 15, 2021 | Insight
“Brand-Standing” or Brand-Critical? Getting the balance right. This piece in Autocar raises some interesting points that have long circulated. We can all recall examples of entering a brand’s new “Retail Concept” and being wowed with the zestiness of the lemons or the...
by Studiowide | Jun 1, 2021 | Insight, Top Tips
Breeding Customer Advocates Within the motor trade, the responsibility of your car sales falls upon your dealership. However, the most important person that actually sells your dealership and your brand are your customers. Customer advocacy is a vital aspect for the...
by Studiowide | May 18, 2021 | Industry News, Insight
Getting Personal: The Customer Experience How often do you actually really listen to your customers? As a salesperson, listening is one of the most advanced parts of the selling process that you can have. Understanding your customers by listening correctly can be a...
by Studiowide | Jan 21, 2021 | Insight, Top Tips
Proactive VS Reactive In principle, if you were to ask anybody, almost all would say that they are proactive over reactive. But in reality, is this really true? The dictionary definition of “proactive actions” is actions that are intended to cause change, rather than...