Our survey says….
Yesterday was National Franchise Dealers Association (NFDA) survey results day and far from being an obscure and arcane undertaking, of little interest to anyone not immediately associated with automotive retail, it's actual a really good barometer of consumer...
Great customer service is memorable customer service
Given everything going on in the world at the moment - sometimes we need a bit of a distraction. So here's a picture of a set of unusual place mats... This set of Volkswagen place settings (why?) were given out on a press junket to a car journalist in the late '70s....
Sometimes customers do want a messenger to shoot!
This classic Jaguar XJ6 advert from 1969 seems remarkably prescient and timely given the current issues that many of our clients are facing with stock shortages and long lead times. On one hand it goes to show that these sort of problems and challenges are nothing new...
5 Years with us: Congratulations Jane and Paul!
When Direct Affinity Europe moved its BDC operations to Tenerife, one of the key drivers for the move was to access the pool of talent that existed on the Island. We felt we had an opportunity to genuinely do things differently if we could leverage this key advantage....
Our five key predictions for 2022
As 2022 gets into its stride there are lots of theories about what’ll happen next with the economy, inflation, Covid, semi-conductors and all of those other numerous headwinds that dent consumer confidence. They are all going to play a part, but to what degree and in...
2021 – Winners and Losers
Happy New Year! Before we look forward, it's always useful to take a backwards glance at 2021's winners and losers in the sales stakes. The Autocar piece here is well worth a read and highlights just what a challenging year it was for each and every brand, thanks to...
Happy Christmas from everyone at Direct Affinity Europe
A Very Happy Christmas to one and all! And if you're contemplating a prosperous new year, we'd love to hear from you. If you need get in touch over the festive break our opening hours (in the UK and Tenerife) are as follow: 23rd Dec : 9:00 am – 8:30 pm 24th - 26th...
The Agency Model: The new buzz phrase?
Over the last 12 months or so there's been a lot of discussion about car retailers switching from the traditional "wholesale" model to the new "agency" pricing and supply model. Retailers would move from a position of buying and stocking new cars from manufacturers to...
AM Live! Good to be back…
It had been two years since the last AM Live event and that felt like a very long time ago, when he headed back to the NEC last week for this year's show. Talking to other attendees there was a palpable sense of relief just to be able to attend, mingle, catch up and...
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